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This is Me

This is Me


ALLISON FOAT (nickname DivaI’m a former ballerina turned travel and lifestyle journalist and theatre publicist based in Cape Town, South Africa. My first trip overseas was at age 14 and 15 to Monaco, Tel Aviv, Jerusalem, Lausanne, Nice, Cannes, Paris and London, to train with some of the world’s finest ballet teachers and coaches while inadvertently getting the best start onto my path as a professional traveller. As a professional ballerina I danced in the USA, Canada, Hong Kong and South Africa. As a writer I am motivated by a passion for telling stories that will inspire others to travel and embrace an exploring life. (Oh, and I leg hoist for no apparent reason and often on demand ).


My travel and lifestyle blog attracts mostly women between the ages of 35 and 70, SEM 7-10,  who travel frequently, prefer an upmarket experience and are stylish, curious, passionate and eco smart. I started my blog in 2013 as an online journal of my travel and lifestyle experiences at home and abroad, and as a way to discover my writer’s voice so to speak. I’m as inspired in my home town -Cape Town- and my country -South Africa – as much as anywhere else in the world and make a point of keeping up to date with new developments in the sectors about which I like to write. All my published work can be found on the blog under ‘In The Press’.


I began solo travelling in earnest in 2008 with a goal to explore at least two new destinations a year and to date I’ve visited seventy-five cities on several continents. I’m particularly passionate about ethical and responsible travel, love discovering different cultures and prefer to venture off the tourist track to uncover the true personality and authenticity of a place. I take my photography seriously, shooting on a Canon DSLR and iPhone 8+. My images have been published alongside my editorials in all the magazines, newspapers and online platforms to which I contribute.


Travel (local, Africa, international); design (fashion, art, décor, innovation, architecture); hospitality (chefs, restaurants, hotels, wine estates, concepts); sustainability/eco (nature, vegan, social responsibility, community upliftment, upcycling and recycling, green initiatives) and design (architecture, furniture, craft), all high end and exceptional.

I love to interview people in person when writing features, so engaging personally with individuals is key to my editorials and to sharing their voice accurately.

PUBLISHED WORK (South Africa)                                                     SAFREA Member No: SAF02436

I started out writing editorials for newspapers in 2008 (Weekend Argus) covering a broad range of lifestyle topics that included travel, design and food. My mentor from the start, and the person who encouraged me to write about my travels, is one of South Africa’s most prolific writers, Pieter-Dirk Uys.

In Newspapers, my editorials have been placed in the Sunday Times Lifestyle (travel, food, design- I have 35 articles for the paper since 2015), City Press, Sunday Independent, Weekend Argus, Cape Times, Sunday Argus, Cape Argus, Special Correspondent (Cape Argus and Cape Times)

On Television, I’ve been featured and interviewed on SABC3 Expresso Show: https://www.youtube.com/watch?v=50uHYDMH628 on SABC3 Expresso: SABC3 Expresso Show, Avios points travel spend recommendations:   https://www.youtube.com/watch?v=czGrr7eMxbg

Top Billing Facebook blogger master class: Top Billing blogger master class

On Radio, I’ve talked about my travels including responsible tourism and trends, on stations such as Capetalk, 702, Fine Music Radio and Radio Helderberg.

Magazines to which I’ve contributed include Sail + Leisure, Getaway, Khuluma (Kulula inflight), Juice (Mango inflight), SLOW (British Airways exclusive lounges), Indwe, Sail+Leisure, Skyways, Travel ideas, SA Consumer (UK).

Online placement includes Bizcommunity, Travelupdates,  iAfrica.com


I have interviewed for Oprah magazine, House & Garden SA, the Cape Argus 

Winner of the #helloweekend Blogathon in 2016 (What to do in Cape Town in 48 hours)

Winner of 2 return air tickets to France in Air France SA’s #letmebefrench 2014 Twitter photographic competition

Winner of the Bedycasa Homestay In Paris competition in 2018


I enjoy working with reputable travel and lifestyle brands and PR agents that stand for sustainability and promote exceptional travel experiences. Over the past decade I have collaborated with France Tourism (SA), Manley Communications, Lloyd Orr PR, Hot Oven Marketing, Le Boat, Sunsail, The Moorings, Emerald Star, Phangan Bicycle Tours, Visit Britain, Air France ZA, Cheapflights, Edelweiss Air, Karin Duncker PR, Franschhoek Tourism, Off the Marque PR, Atout France.

Please click on the ‘Contact’ tab (Under ‘About’) to get in touch with me about writing and sharing guest posts, brand campaigns and content curation.

SOCIAL MEDIA STATS (as of March 2019)

Twitter 7336  | Instagram 4253 | Facebook CT DIVA: 1351 Follow | Facebook AF:  4962 | Steller: 3713 | Pinterest

Photo by Claire Gun