Home About Me

About Me

About Me


ALLISON FOAT (nickname Diva)> I’m a former ballerina turned travel and lifestyle journalist and theatre publicist based in Cape Town, South Africa. My first trip overseas was at age 14 (turning 15 in London) to Monaco, Tel Aviv, Jerusalem, Lausanne, Nice, Cannes, Paris and London, training with some of the world’s finest ballet teachers and coaches while simultaneously experiencing the best in travel education a young girl could wish for. Years later, dance continued to open travel doors when as a professional ballerina, I danced in the USA, Canada, Hong Kong and South Africa. I now find myself, fortuitously, with a dynamic dual career as a travel and lifestyle writer and an entertainment PR, a skillset. I have a passion for telling stories that will inspire others to travel and embrace an exploring life. Oh, and I leg hoist, a lot, for no apparent reason and often on demand.


My blog shares my discoveries, both in travel and lifestyle and attracts women between the ages of 35 and 70, LSM 8-10,  who travel frequently, and are stylish, curious, passionate and eco smart. I started my blog in 2013 as an online journal of my travel and life experiences at home and abroad, and as a way to discover my writer’s voice, so to speak. I’m as inspired in my home town -Cape Town- and my country -South Africa – as much as I am anywhere else in the world and make a point of keeping up to date with new developments in the sectors about which I like to write. All my published work can be found on the blog under ‘In The Press’.


I began solo travelling in earnest in 2008 with a goal to explore at least two new destinations a year and to date I’ve visited sixty-five cities on several continents. I’m particularly passionate about ethical and responsible travel, love discovering different cultures and prefer venturing off the tourist track to uncover the personality and authenticity of a place. I take my photography seriously, shooting on a Canon DSLR. My images have been published alongside my editorials in all the magazines, newspapers and online platforms to which I contribute.


Travel (local, Africa, international); design (fashion, art, décor, innovation, architecture); hospitality (chefs, restaurants, hotels, wine estates, concepts); sustainability/eco (nature, vegan, social responsibility, community upliftment, upcycling and recycling, green initiatives) and design (architecture, furniture, craft), all high end and all exceptional.

I love to interview people in person when writing features, so engaging one-on-one with individuals is key to my editorials and to sharing their voice accurately.

PUBLISHED WORK (South Africa)                                                     SAFREA Member No: SAF02436

I’ve been writing editorials for newspapers since 2008 covering a broad range of lifestyle topics that include travel, design and food. My mentor from the start has been one of South Africa’s most prolific writers, Pieter-Dirk Uys.

In Newspapers, my editorials have been placed in the Sunday Times (Travel, Food, Lifestyle), City Press, Sunday Independent, Weekend Argus, Cape Times, Sunday Argus, Cape Argus. Special Correspondent (Cape Argus and Cape Times)

On Television, I’ve been featured and interviewed on SABC3’s Expresso Show: https://www.youtube.com/watch?v=50uHYDMH628 on SABC3 Expresso:

SABC3 Expresso Show, Avios points travel spend recommendations:   https://www.youtube.com/watch?v=czGrr7eMxbg

Top Billing Facebook blogger master class: Top Billing blogger master class

On Radio, I’ve talked about my travels including responsible tourism and trends, on stations such as Capetalk, 702 and Radio Helderberg.

Magazines to which I’ve contributed include House & Leisure, Khuluma inflight, SLOW (Britsih Airways exclusive lounges), Indwe, Sail+Leisure, Skyways, Getaway.

Online placement includes Bizcommunity, Travelupdates,  iAfrica.com


Winner of the #helloweekend Blogathon in 2016 (What to do in Cape Town in 48 hours)

Winner of 2 return air tickets in Air France SA’s #letmebefrench 2014 Twitter photographic competition

Winner of Bedycasa (France) international homestay cultural competition 2018


I enjoy working with reputable travel and lifestyle brands and PR agents that stand for sustainability and promote exceptional travel experiences. PR agencies I have worked with include France Tourism (SA), Manley Communications, Lloyd Orr PR, Hot Oven Marketing, Le Boat, Sunsail, The Moorings, Phangan Bicycle Tours, Visit Britain, Air France ZA, Cheapflights, Edelweiss Air, Karin Duncker PR, Franchhoek Tourism, Off the Marque PR, Atout France.

Please click on the ‘Contact’ tab to get in touch about guest blogs and campaign curation through social media.

SOCIAL MEDIA STATS (as of January 2019)

Twitter 7311  | Instagram  4224 | Facebook CT DIVA: 1189 | Facebook AF:  4951 | Steller: 3713 | Pinterest

the leg hoist